managed by Matti Jokela. Dont forget an ID! Case study video: AN expert opinion: TOM beckman, executive creative director AND partner, prime PR AND jury member AT THE swedish golden EGG awards (sweden). Even better, tool rental was free and Matti provided personal advice on how to use the tools. This very social and environmentally friendly concept was well thought-through and met a genuine consumer need; although the product was very practical and real- world, the solution embraced social media! ToolPool was more than a communication campaign; it was actually about the development of a completely new service. Everyone says that, but not many of them actually. But you have to buy wear and tear products such as blades and sand paper, preferably at Malmö Järnhandel.
And if you want to spread it even further, its an added bonus for. Not only do we sort our garbage and use green electricity, we also encourage our customers to repair, fix and reuse. I have more or less 20 different tools. Matti Jokela, the owner of the only small hardware shop in Malmö discovered that most of his income comes from selling supplies.g. This will display the tools that you have booked, and this is also where you cancel the tool. But as soon as you have returned them, you can borrow more. I show them how to make everyday fixes at home for free. He approached the market from a new angle: rather than selling tools, he set out to meet the needs of his customers,.e.
It helps to build a more personal relationship. Within a month, ToolPool reached 600 fans on Facebook. Thumbs UP FOR DIY! You return it the following day. People need to realise that it is good for the retailer, the customers and of course the planet. Today you can choose between the following; various saws and sanders, power drill, screwdriver, laser level, regular level (120 cm heat detector, ladder with six steps, flooring cutter, wall paper stripper, panic kit, and more. Mattis idea was to launch ToolPool basically, a lending library (like a car pool) for a range of tools that people use once in a while but which it doesnt really make sense to purchase. Is it really free of charge? I have heard that there are two businesses in the US who are trying to use the same concept. Once youve booked a tool, you pick it up at Malmö Järnhandel. We are lending out around 100 tools a month.
Den funkar ungefär som en bilpool, fast med verktyg som alla får dela. Allt du behöver göra för att gå med, är att dela vidare bland dina vänner på Facebook. A few years ago, small hardware shops were often found in city centres. Now, big chains (with their giant DIY sheds in the suburbs) are dominating this market, meaning that small businesses are disappearing.
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